BLOG · CATEGORY

Measuring behaviour change

  1. Measuring behaviour change · · 4 min read

    Why training doesn't change behaviour, and what a specific plan adds

    People often leave training meaning to act and then don't. Research on 'if-then' plans suggests the gap between intending and doing is partly a planning problem: naming when, where and how you'll act makes action more likely. Design for that moment, then check whether it happened.