Privacy Policy

1. Who we are

PINK MATTER LTD ("Pink Matter", "we", "our", "us") is a limited company registered in Scotland, company number SC870294. Our registered office address is on the Companies House register. You can reach us at hello@pink-matter.co.uk.

We are the data controller for the personal data we collect through this website.

2. Scope

This policy covers personal data collected through pink-matter.co.uk — the company website. It does not cover data submitted via learningvelocityindex.com (covered by a separate policy on that site) or third-party platforms (LinkedIn, YouTube, X, etc.) where Pink Matter has a presence.

The policy is written to meet our obligations under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).

3. What data we collect

Most of pink-matter.co.uk can be used without giving us any personal information. There are no accounts and no purchases on this site. The one exception is our research report form: if you request a report, we collect the details described in §6A. Otherwise, the only personal data associated with your visit is what your browser provides automatically (IP address, user-agent), and only if you opt in to analytics via the cookie banner — see §4.

If you choose to email us at hello@pink-matter.co.uk, we will hold your email address and the contents of your message for as long as needed to respond to you, and for a reasonable retention period thereafter for legitimate business records.

4. Cookies and analytics

This site uses a single, optional third-party service for analytics — Google Analytics 4 (provided by Google Ireland Ltd). It is off by default and only loads if you click "Accept" on the cookie banner shown on your first visit. If you click "Reject," no Google tags are loaded and no analytics cookies are set.

Nothing in the “Consent” rows is set unless you click Accept. Reject, or “Cookie preferences” in the footer, turns it off again: if you had accepted, we delete these cookies and reload the page.

If you accept, Google Analytics sets cookies (typically _ga and _ga_<id>) to give each browser a pseudonymous ID and records anonymised data such as page views, referrers, approximate geographic region (country/city level), and device type. We do not use Google Ads, remarketing, cross-site tracking, or user-level identifiers.

Links from this site to learningvelocityindex.com and the Learning Velocity Index™ app may carry a _gl parameter so Google Analytics can recognise you as the same visitor across our sites (only if you accepted cookies). Those sites also use HubSpot tracking (again, only with your consent); see their privacy policy. Our host, Cloudflare, also provides cookie-free, aggregate performance statistics that do not track you across sites.

You can change your mind at any time by clicking "Cookie preferences" in the footer — this re-opens the consent banner so you can accept or revoke.

We also load web fonts from Google Fonts. Your browser fetches font files directly from Google, which means Google may log your IP address for that request. No cookies are set as a result of the font request. We do not use any other third-party trackers on this page.

5. Lawful basis

We rely on your consent (UK GDPR Article 6(1)(a), and PECR for analytics cookies) to set non-essential cookies. For incoming email correspondence, we rely on legitimate interests (Article 6(1)(f)) to read and respond.

You can withdraw your consent at any time — for cookies via the "Cookie preferences" link, and for any data you've shared with us by emailing hello@pink-matter.co.uk.

For research report requests, see §6A (legitimate interests to send the report; consent for marketing emails).

6. People we contact for business reasons

If we contact you because of your professional role, we hold your name, job title, employer, your LinkedIn profile link and a note of why we contacted you. We got these details from your public LinkedIn profile. Our basis is legitimate interests (telling people in your role about our work). We keep them for 12 months after our last contact, then delete them. Tell us at hello@pink-matter.co.uk if you would rather we stopped.

6A. Research report downloads

When you request a Pink Matter research report, we collect your name, work email, and (if you give them) your company and job title. We use these to send you the report (legitimate interests). If you tick the box, we also send you marketing emails (consent), which you can withdraw at any time using the unsubscribe link in every email or by emailing us. We store these details in HubSpot, our email and CRM provider, which processes them on our behalf and may transfer them outside the UK under appropriate safeguards. We keep your details until you unsubscribe or ask us to delete them, and for no more than 24 months after your last interaction. Pink Matter Ltd is the controller.

7. International transfers

Where we use Google Analytics, your data may be transferred to, and stored on, servers outside the UK — primarily in the United States — by Google. Appropriate safeguards (Standard Contractual Clauses with the UK Addendum, and the UK Extension to the EU–US Data Privacy Framework) are in place so the protection of your data is equivalent to that required by UK GDPR.

Report requests are stored in HubSpot, which may transfer data outside the UK under appropriate safeguards.

8. Your rights

Under UK data-protection law you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Erase your data (the "right to be forgotten").
• Restrict or object to our processing.
• Portability — receive your data in a machine-readable format.
• Withdraw consent at any time.
• Complain to the Information Commissioner's Office (ICO).

To exercise any of these rights, email hello@pink-matter.co.uk. We aim to respond within one calendar month.

9. Security

We apply industry-standard technical and organisational measures to protect personal data. The site is served over HTTPS with a valid TLS certificate. No transmission over the internet is 100% secure, but we take all reasonable and proportionate steps.

10. Children

This site is not directed at children under 13. We do not knowingly collect personal data from children.

11. Changes to this policy

If we make material changes we will update the "last updated" date above.

12. Contact and complaints

For questions, requests, or complaints about your data:

• Email: hello@pink-matter.co.uk

If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office:

• Website: ico.org.uk/make-a-complaint/
• Phone: 0303 123 1113