Privacy Policy

1. Who we are

PINK MATTER LTD ("Pink Matter", "we", "our", "us") is a limited company registered in Scotland, company number SC870294. Our registered office is at 1 Stoneybank Drive, Musselburgh, EH21 6TB, Scotland, United Kingdom. You can reach us at hello@pink-matter.co.uk.

We are the data controller for the personal data we collect through this website.

2. Scope

This policy covers personal data collected through pink-matter.co.uk — the company website. It does not cover data submitted via learningvelocityindex.com (covered by a separate policy on that site) or third-party platforms (LinkedIn, YouTube, X, etc.) where Pink Matter has a presence.

The policy is written to meet our obligations under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).

3. What data we collect

On pink-matter.co.uk we do not ask you to submit any personal information. The site has no signup forms, no account creation, and no purchases. The only personal data potentially associated with your visit is what your browser provides automatically (IP address, user-agent), and only if you opt in to analytics via the cookie banner — see §4.

If you choose to email us at hello@pink-matter.co.uk, we will hold your email address and the contents of your message for as long as needed to respond to you, and for a reasonable retention period thereafter for legitimate business records.

4. Cookies and analytics

This site uses a single, optional third-party service for analytics — Google Analytics 4 (provided by Google Ireland Ltd). It is off by default and only loads if you click "Accept" on the cookie banner shown on your first visit. If you click "Decline," no Google tags are loaded and no analytics cookies are set.

If you accept, Google Analytics sets cookies (typically _ga and _ga_<id>) to give each browser a pseudonymous ID and records anonymised data such as page views, referrers, approximate geographic region (country/city level), and device type. IP-address anonymisation is enabled. We do not use Google Ads, remarketing, cross-site tracking, or user-level identifiers.

You can change your mind at any time by clicking "Cookie preferences" in the footer — this re-opens the consent banner so you can accept or revoke.

We also load web fonts from Google Fonts. Your browser fetches font files directly from Google, which means Google may log your IP address for that request. No cookies are set as a result of the font request. We do not use any other third-party trackers on this page.

5. Lawful basis

We rely on your consent (UK GDPR Article 6(1)(a), and PECR for analytics cookies) to set non-essential cookies. For incoming email correspondence, we rely on legitimate interests (Article 6(1)(f)) to read and respond.

You can withdraw your consent at any time — for cookies via the "Cookie preferences" link, and for any data you've shared with us by emailing hello@pink-matter.co.uk.

6. International transfers

Where we use Google Analytics, your data may be transferred to, and stored on, servers outside the UK — primarily in the United States — by Google. Appropriate safeguards (Standard Contractual Clauses with the UK Addendum, and the UK Extension to the EU–US Data Privacy Framework) are in place so the protection of your data is equivalent to that required by UK GDPR.

7. Your rights

Under UK data-protection law you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Erase your data (the "right to be forgotten").
• Restrict or object to our processing.
• Portability — receive your data in a machine-readable format.
• Withdraw consent at any time.
• Complain to the Information Commissioner's Office (ICO).

To exercise any of these rights, email hello@pink-matter.co.uk. We aim to respond within one calendar month.

8. Security

We apply industry-standard technical and organisational measures to protect personal data. The site is served over HTTPS with a valid TLS certificate. No transmission over the internet is 100% secure, but we take all reasonable and proportionate steps.

9. Children

This site is not directed at children under 13. We do not knowingly collect personal data from children.

10. Changes to this policy

If we make material changes we will update the "last updated" date above.

11. Contact and complaints

For questions, requests, or complaints about your data:

• Email: hello@pink-matter.co.uk
• Post: PINK MATTER LTD, 1 Stoneybank Drive, Musselburgh, EH21 6TB, Scotland, United Kingdom

If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office:

• Website: ico.org.uk/make-a-complaint/
• Phone: 0303 123 1113